About Us and Our Founder
Built in late nights, fueled by motherhood, made to bring a little everyday magic to women who carry the world – and still deserve moments that feel like joy.
At Knack’d Up, we believe the little moments matter. Life can feel heavy – especially for women balancing careers, caregiving, dreams, and expectations – but a dash of everyday magic can change everything. Sometimes that magic appears in something as small as treating yourself, upgrading your home vibe, or finding the perfect gift for someone you love. And yes, science agrees: those small shopping moments can boost your mood and help your brain release feel-good hormones.
It’s not just about “buying things.” It’s about rediscovering joy in a world that constantly asks you to be strong.
Born From Heartfelt Hustle & a Mother’s Legacy
Knack’d Up was created in the quiet hours – after bedtime routines, between work shifts, during those late-night dreamer moments when a mother thinks about building something that will outlast her exhaustion. As a woman-owned, mom-driven business, this brand was built not for hype, but for legacy — to provide a brighter, more stable future rooted in love, wellness, and resilience.
We see the women who do it all:
The moms who multitask with tired smiles.
The women without children who still carry emotional loads, work pressures, and personal dreams.
The young women discovering who they are.
The women rebuilding. Reinventing. Rising.
Knack’d Up exists to remind you that you deserve beautiful things, joyful sparks, and the freedom to shop without guilt. Think of us as your personal cheer squad, curators of happiness, and suppliers of delight in everyday form.
Made for Modern Women, Moms & Families with Style and Spirit
Whether you’re chasing a toddler, running a meeting, moving through healing, or dancing in your kitchen just because — we’ve curated our store to meet real life with a little magic. Here’s what you’ll find:
Self-Care & Wellness Essentials
Everyday beauty and wellness finds that help you refill your cup.
Trendy Fashion & Accessories
From cozy go-to staples to bold statement pieces that let your personality shine.
Baby & Kids Collection
Cute, durable, chaos-approved finds that are parent-approved (and tantrum-tested).
Home Goods & Decor
Cozy blankets, pretty organization finds, kitchen helpers, and décor that sparks joy.
Seasonal & Giftable Treasures
From holiday magic to thoughtful gifting – perfect for loved ones or “for me, from me.”
Every product is hand-selected for style, function, durability, and joy. If we wouldn’t buy it for ourselves or our families, it doesn’t make the cut.
Our Mission
To empower everyday women and families by curating joyful, functional, affordable finds that make life lighter, brighter, and a little more magical.
Our Values
Heartfelt Hustle
Knack’d Up was born from a mother’s determination to build stability, wellness, and legacy for her family – and to uplift others doing the same.
Everyday Magic
We believe in the power of small joys — a cozy sweater, a cute gadget, a room that feels softer — to change the course of your day.
Real-Life Durability
If a product can’t withstand spilled coffee, busy mornings, playful kids, or a little chaos, it won’t be in our store.
Accessible Quality
We work hard to offer beautiful, reliable finds without luxury-level pricing. Feeling good shouldn’t come with guilt or financial strain.
More Than a Store — A Community Rooted in Magic & Momentum
Knack’d Up isn’t just a marketplace. It’s a movement built for women who are building something – a home, a career, a family, a future, a version of themselves they’re proud of.
When you shop here, you’re not just checking out a cart — you’re supporting a woman-owned small business, fueling a mother’s dream, investing in a family’s future, and helping build a legacy that uplifts others.
Ready to Browse a Little Magic?
Explore the collection, find something that sparks joy, and let yourself be reminded:
You deserve this moment. You deserve to smile. You deserve a little magic.
👉 Start exploring now — your next delightful find is waiting.